Horin is a ramen brand with deep roots in Fukuoka, Japan, known for its dedication to the art of tonkotsu broth. NBD was invited to reimagine the brand for a North American audience, carrying forward its legacy with care and clarity.

The new identity retains the signature palette of crimson red and deep black, and introduces a phoenix symbol inspired by East Asian mythology. The logomark preserves the structure of traditional kanji, grounding the brand in its cultural origin. Every visual decision reflects a balance between discipline and warmth, echoing the spirit of Japanese craftsmanship through a modern lens.

From core brand assets to every detail of the dining experience, the work spans all aspects of design. The result is a comprehensive system that shapes how the brand is seen, felt, and remembered across physical and digital space.