Benevade approaches real estate as something deeper than a transaction. It is an emotional passage that shapes lives, families, and legacies. Rooted in the meaning of benevolence, the brand repositions property as a human experience, placing empathy and clarity at its core.

The identity system reflects this philosophy through a hand-drawn Bodhi leaf, a symbol of wisdom and quiet strength. Organic yet structured, the form avoids rigid symmetry and offers a softer visual presence that mirrors the brand’s gentle authority. The design is enriched by a grounded palette of olive tones, supported by a type system that balances delicacy with resilience.

From strategy and naming to visual identity and digital experience, the work captures Benevade’s vision for a more thoughtful way to live and invest. It holds space for kindness, intention, and lasting meaning.